Beauty Independent

After A Watershed 2024 For Women’s Sports, Beauty Brand...

With more women and girls than ever participating in and watching sports, athlet...

Pureskin’s Gen Z Founders’ Vulnerability Drives Early S...

Co-founders and brothers Brandon and Bryan Chu’s willingness to be vulnerable ab...

Caught In The Crossfire: Where Brands Stand With Thirte...

Beauty journalist and “Gloss Angeles” podcast co-host Kirbie Johnson broke the n...

Productivity-Boosting Nicotine Alternative Sett Launche...

Sett, a new entrant in the buzzy nicotine alternative category, has launched wit...

Highstock Wants Beauty Brands To Stop Being Embarrassed...

When Camille van Horne launched Highstock, a startup connecting beauty brands wi...

Estée Lauder’s Aggressive Tactics Drive Up Amazon’s Bea...

Estée Lauder Cos. Inc.’s Amazon presence, which started last year after prolonge...

New Tween Mom-Founded Gen Zalpha Brand Saint Crewe Is A...

During a Sephora trip with her 11-year-old daughter in the summer last year, evi...

Expanding At Sephora, LYS Beauty Closes Series A Round ...

LYS Beauty, the clean makeup brand launched four years ago by beauty industry ve...

Here’s How Brands Can Stay Strong As Skincare Category ...

In a recent Substack post, Rachel Hirsch, managing partner at Wellness Growth Ve...

Ciele Cosmetics And Remi Cachet On Building Thriving Ex...

More than a century ago, Max Factor leveraged his makeup artistry with a brand, ...

ShopMy’s Playbook For Transforming Content Creators Int...

ShopMy was literally and figuratively crowned influencer monetization royalty Mo...

Plantkos Rebrands To Showcase Pharmacist Heritage And U...

After four years on the market, Plantkos has rebranded by elevating its design a...

Celebrity Beauty Brands Are Bigger Than Ever—But Their ...

Notwithstanding a few epic busts (Jared Leto’s lifestyle brand Twentynine Palms ...

After Dr. Bronner’s Drops B Corp Certification, Brands ...

Last month, Dr. Bronner’s announced it dropped B Corp certification and called o...

Megalabs Expands Portfolio With Purchase Of Skincare Br...

Supplement and pharmaceutical company Megalabs is stretching further into beauty...

Rosen Skincare Founder Starts Manufacturer And Formula ...

Rosen Skincare founder Jamika Martin has started Flora Studios to offer behind-t...

Beauty Independent Launches C-Suite Summit In Las Vegas...

Beauty Independent is introducing C-Suite Summit, a two-day executive retreat de...

Cos Bar’s Back-To-Basics Strategies For Navigating Slow...

Luxury beauty retailer Cos Bar is caught in the crosshairs of slowing luxury spe...

The New Niches: Fragrance Brands To Watch In 2025

As more consumers choose the “fraghead” life, new players are entering the fragr...

How Exponent Beauty Became An Instant Bestseller At Credo

Since arriving at Credo Beauty in October 2024, Exponent Beauty has emerged as a...

South Asian-Inspired Skincare Brand Love, Indus Returns...

Love, Indus is appearing on QVC today, marking the third time in less than six m...

Should Kids Be Legally Barred From Buying Adult Skincare?

Alex Lee, a member of the California Assembly, has introduced a revised version ...

Everlane Alums Give Mineral Sunscreen A Luxury Skincare...

For most of its nearly century-long history, mineral sunscreen has often been co...

K-Beauty Brand Yepoda Secures Series B Funding, Debuts ...

Yepoda, the fast-growing K-Beauty brand, has landed series B funding to support ...

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