Estée Lauder’s Aggressive Tactics Drive Up Amazon’s Beauty Advertising Rates, According To Envision Horizons Report
Estée Lauder Cos. Inc.’s Amazon presence, which started last year after prolonged reluctance to join the e-commerce giant’s assortment, has skyrocketed advertising rates in the beauty category on it, according to a new report from Amazon growth agency Envision Horizons. Called “The Amazon Estée Lauder Effect,” the report outlines that cost-per-click rates or ... The post Estée Lauder’s Aggressive Tactics Drive Up Amazon’s Beauty Advertising Rates, According To Envision Horizons Report appeared first on Beauty Independent.
Estée Lauder Cos. Inc.’s Amazon presence, which started last year after prolonged reluctance to join the e-commerce giant’s assortment, has skyrocketed advertising rates in the beauty category on it, according to a new report from Amazon growth agency Envision Horizons.
Called “The Amazon Estée Lauder Effect,” the report outlines that cost-per-click rates or
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The post Estée Lauder’s Aggressive Tactics Drive Up Amazon’s Beauty Advertising Rates, According To Envision Horizons Report appeared first on Beauty Independent.
