Beyond TikTok: The case for a multi-platform creator strategy in Beauty
TikTok's US blackout last January - albeit brief - was a wake-up call for brands who have an overreliance on the app, especially those industry leaders on the platform in the beauty space. TikTok has helped influence purchases for must-have beauty products, with tags like #TikTokMadeMeBuyIt responsible for sales reaching new billion-dollar heights - so it's no wonder a potential ban has caused brands to reassess their social strategies. The chaos leading up to the initial ban exposed a... - Caner Daywood
TikTok's US blackout last January - albeit brief - was a wake-up call for brands who have an overreliance on the app, especially those industry leaders on the platform in the beauty space. TikTok has helped influence purchases for must-have beauty products, with tags like #TikTokMadeMeBuyIt responsible for sales reaching new billion-dollar heights - so it's no wonder a potential ban has caused brands to reassess their social strategies.
The chaos leading up to the initial ban exposed a...
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Caner Daywood
