Unilever acquires refillable personal care brand Wild

Unilever said on Tuesday, April 1st, it has acquired the personal care brand Wild. While the terms of the deal have not been disclosed several media sources have said it would value Wild at around GBP 230 million (EUR 275 million), marking one of the consumer goods giant's most significant acquisitions in several years. Launched in the UK in 2020, Wild is a digitally native brand which has built a loyal consumer base through its direct-to-consumer (DTC) and retail model with natural and... - Industry buzz

Apr 2, 2025 - 05:21

Unilever said on Tuesday, April 1st, it has acquired the personal care brand Wild. While the terms of the deal have not been disclosed several media sources have said it would value Wild at around GBP 230 million (EUR 275 million), marking one of the consumer goods giant's most significant acquisitions in several years.
Launched in the UK in 2020, Wild is a digitally native brand which has built a loyal consumer base through its direct-to-consumer (DTC) and retail model with natural and... - Industry buzz