Beauty Independent

Beautycounter Is Returning As Counter After Falling Int...

A little over a year since founder Gregg Renfrew bought Beautycounter out of ban...

Primally Pure’s Ad Campaign Calling Sunscreen “Poison” ...

Primally Pure’s advertising campaign provocatively proclaiming its new sunscreen...

Is Rhode Worth $1 Billion?

Forget celebrity beauty fatigue, E.l.f. Beauty’s $1 billion acquisition of Haile...

XRC Ventures On Why Science-Backed Skincare Is “The Mos...

Out of all the product categories in beauty today, Diana Melencio, general partn...

Why Consumers Are Paying Hundreds Of Dollars For High-C...

In an April 22 video with more than 8 million views, Cailin Dorin, a TikToker wi...

Conscious Beauty Collective Changes Name To Power Beaut...

Conscious Beauty Collective has transitioned to a new name—Power Beauty Collab—a...

How Menopause Skincare Brand Caire Beauty Is Adapting F...

In 2020, co-founders Celeste Lee and Lorrie King sought to raise $1.5 million in...

Do Founders Have To Build Their Brands In Public?

In an interview with Beauty Independent in April and a Substack post a month lat...

Florida-Based Beauty And Lifestyle Retailer Living With...

Living With Ivey is opening in the ritzy Long Island beach community Southampton...

Beame Gives Gen Z Reasons To Reapply Sunscreen With Fun...

While awareness of the importance of sunscreen usage for protecting against ultr...

Florida-Based Beauty And Lifestyle Retailer Eyes 5X Gro...

Living With Ivey is opening in the ritzy Long Island beach community Southampton...

Founder Annie Lawless Jacobs Returns As Lawless Beauty CEO

Annie Lawless Jacobs is retaking the CEO reins at the namesake clean makeup bran...

The Tricky Marketing Transition From Driving DTC Sales ...

We’ve done two recent No Stupid Questions stories on marketing costs related to ...

VC-Backed Modern Incontinence Brand Hazel Launches At T...

Hazel has launched premium disposable absorbent briefs at over 300 Target stores...

As Yuka Gains Millions Of Users, Beauty Industry Inside...

With over 20 million users in the United States and 25,000 Americans signing up ...

Indie Beauty Dish: Brand Closures, Launches And Retail ...

Kiss Products-owned Joah Beauty may be shuttering. A month ago, an eagle-eyed Re...

Army Vet And Influencer Julianna Christensen’s New Bran...

Julianna Christensen, an army veteran-turned-social media star, didn’t want to p...

“Get The Discipline In Early”: Bridge Mentorship Cohort...

For beauty brand founders scaling their businesses in a multipolar beauty indust...

“Get The Discipline In Early:” Bridge Mentorship Cohort...

For beauty brand founders scaling their businesses in a multipolar beauty indust...

“Absolutely Zero Water Used”: Celebrity Hairstylist Lau...

Michael Dueñas, a hairstylist with celebrity, fashion and advertising clients li...

“$5M To $6M To Grow”: Angel Investor And Advisor Anne K...

Being an investor, no matter the industry, is inherently risky. But, in beauty, ...

What Does It Take For A Beauty Brand To Get Acquired?

In a recent post for his Substack Making Cents, Drew Fallon, CEO and co-founder ...

Can Morphe Execute A Big Comeback?

Two years after Morphe owner Forma Brands emerged from bankruptcy, the brand is ...

The Beauty Brands Standing Firm On Sustainability Even ...

As beauty brands come under mounting cost pressures due to economic shakiness an...

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