The Woodside boss’s attacks on my generation are blatant scapegoating – and we see straight through them | Hannah Ferguson

Meg O’Neill’s comments that young people are ‘ideological’ about fossil fuels while ordering from Temu are a blatant attempt to shift responsibility away from her industryAustralia news live: latest politics updatesGet our breaking news email, free app or daily news podcastYou’re likely familiar with the term “carbon footprint”, which measures an individual’s environmental impact. The concept communicates to consumers that we play a significant role in limiting the impacts of climate change through small daily personal choices. The carbon footprint has merit, encouraging the use of keep cups, the offsetting of emissions for a long-haul flight, improving our recycling habits, saving the planet one Tupperware container at a time. Yes, little things do add up. We have real impact.When you realise this globally applied term was coined by an advertising firm working for British Petroleum, the landing changes.Sign up for Guardian Australia’s breaking news emailHannah Ferguson is the chief executive of Cheek Media Co. Continue reading...

May 28, 2025 - 04:20

The Woodside boss’s attacks on my generation are blatant scapegoating – and we see straight through them | Hannah Ferguson

Meg O’Neill’s comments that young people are ‘ideological’ about fossil fuels while ordering from Temu are a blatant attempt to shift responsibility away from her industry

You’re likely familiar with the term “carbon footprint”, which measures an individual’s environmental impact. The concept communicates to consumers that we play a significant role in limiting the impacts of climate change through small daily personal choices. The carbon footprint has merit, encouraging the use of keep cups, the offsetting of emissions for a long-haul flight, improving our recycling habits, saving the planet one Tupperware container at a time. Yes, little things do add up. We have real impact.

When you realise this globally applied term was coined by an advertising firm working for British Petroleum, the landing changes.

Sign up for Guardian Australia’s breaking news email

Hannah Ferguson is the chief executive of Cheek Media Co.
Continue reading...