e.l.f. Beauty to acquire Hailey Bieber's rhode brand for US$ 1 billion
In a landmark deal for a direct-to-consumer beauty brand, e.l.f. Beauty announced on Wednesday, May 28, its plans to acquire rhode — the makeup and skincare line founded by model and entrepreneur Hailey Bieber — in a transaction valued at USD 1 billion. E.l.f. was among the first wave of direct-to-consumer (DTC) beauty brands, launching online in the early 2000s. Its core strategy: forging direct relationships with consumers through the internet and social media, bypassing traditional... - Industry buzz
In a landmark deal for a direct-to-consumer beauty brand, e.l.f. Beauty announced on Wednesday, May 28, its plans to acquire rhode — the makeup and skincare line founded by model and entrepreneur Hailey Bieber — in a transaction valued at USD 1 billion.
E.l.f. was among the first wave of direct-to-consumer (DTC) beauty brands, launching online in the early 2000s. Its core strategy: forging direct relationships with consumers through the internet and social media, bypassing traditional...
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Industry buzz
