Beautycounter Is Returning As Counter After Falling Into Bankruptcy

A little over a year since founder Gregg Renfrew bought Beautycounter out of bankruptcy and three years since it was acquired by private equity firm Carlyle Group at a $1 billion valuation, the brand is coming back on June 25 under a new name, Counter, with a streamlined, elevated approach. Beautycounter Is Returning As Counter After Falling Into Bankruptcy appeared first on Beauty Independent.

May 30, 2025 - 02:45
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Beautycounter Is Returning As Counter After Falling Into Bankruptcy

A little over a year since founder Gregg Renfrew bought Beautycounter out of bankruptcy and three years since it was acquired by private equity firm Carlyle Group at a $1 billion valuation, the brand is coming back on June 25 under a new name, Counter, with a streamlined, elevated approach.

Beautycounter Is Returning As Counter After Falling Into Bankruptcy appeared first on Beauty Independent.