Neuroscience takes on the Brazilian perfume market
The connection between perfume, emotion, and neuroscience also appeals to Brazilian brands, which view these developments as a valuable opportunity to deepen customer loyalty. According to Claudia Cortez, Givaudan's Science and Technology Manager for Latin America, the integration of neuroscience into perfumery marks a significant advancement in both the development and perception of fragrances. When designed with this approach, scents can foster deeper emotional connections with... - Markets & trends / Latin America
The connection between perfume, emotion, and neuroscience also appeals to Brazilian brands, which view these developments as a valuable opportunity to deepen customer loyalty.
According to Claudia Cortez, Givaudan's Science and Technology Manager for Latin America, the integration of neuroscience into perfumery marks a significant advancement in both the development and perception of fragrances. When designed with this approach, scents can foster deeper emotional connections with...
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Markets & trends
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Latin America
