Amazon sees steady growth in beauty, personal care and OTC sales in Europe
Amazon continues to expand its presence in Europe's online non-prescription health market — covering hygiene, beauty, and vitamins — though it hasn't fully shifted consumer habits, as many still instinctively turn to their local pharmacies. Amazon's strength in the European health and beauty sector was reaffirmed in the first quarter of 2025. In France alone, the U.S. giant reported a 43% sales increase, following a 44% rise in 2024, according to figures from health data analytics firm... - Markets & trends / Europe
Amazon continues to expand its presence in Europe's online non-prescription health market — covering hygiene, beauty, and vitamins — though it hasn't fully shifted consumer habits, as many still instinctively turn to their local pharmacies.
Amazon's strength in the European health and beauty sector was reaffirmed in the first quarter of 2025. In France alone, the U.S. giant reported a 43% sales increase, following a 44% rise in 2024, according to figures from health data analytics firm...
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Markets & trends
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Europe
