Spins Acquires Lucky Labs to Bolster Beauty and Wellness Data Capabilities

THE WHAT? Spins has acquired Lucky Labs, a digital marketing and insights firm, in a strategic move to deepen its presence in the beauty and wellness space.

THE DETAILS The acquisition enhances Spins’ capabilities in omnichannel analytics, especially within the natural and emerging beauty categories. Lucky Labs brings proprietary technology designed to bridge retailer point-of-sale data with digital media insights. The integration is expected to accelerate brand growth by offering actionable consumer data tailored to the beauty and wellness industries. The acquisition also supports Spins’ broader initiative to refine personalized marketing strategies in cosmetics and personal care.

THE WHY?  As digital-first beauty brands continue to demand more granular, real-time consumer insights, the acquisition positions Spins as a critical data partner in the evolving wellness and personal care market. With beauty consumers increasingly shopping across channels, the deal allows Spins to offer a more holistic view of shopper behavior and campaign performance—key for growth-stage and established beauty players alike.

Source: PR Newswire

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