Groupe Bogart ventures into the niche perfume segment with Aholic
Known for its portfolio of heritage brands (Jacques Bogart, Carven), the family-owned group, which is celebrating its 50th anniversary this year, makes its debut in the niche perfumery segment in May with the official launch of Aholic. Aholic joins the ranks of Bogart's heritage brands, some of which, like Méthode Jeanne Piaubert, are over a century old. With its fragrances centred on addiction, the new brand meets a profound shift in the perfumery market. "Niche perfume customers want to... - Companies & industry
Known for its portfolio of heritage brands (Jacques Bogart, Carven), the family-owned group, which is celebrating its 50th anniversary this year, makes its debut in the niche perfumery segment in May with the official launch of Aholic.
Aholic joins the ranks of Bogart's heritage brands, some of which, like Méthode Jeanne Piaubert, are over a century old. With its fragrances centred on addiction, the new brand meets a profound shift in the perfumery market. "Niche perfume customers want to...
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Companies & industry
