Amazon’s £40 Billion UK Investment to Boost Logistics for Beauty and Personal Care Sector

THE WHAT? Amazon has announced a £40 billion investment in the UK over the next three years, including the construction of four new fulfilment centres and expanded logistics infrastructure, with potential implications for the country’s beauty and personal care e-commerce supply chain.

THE DETAILS The investment includes new sites in Hull, Northampton, and the East Midlands, expected to create over 4,000 jobs, with further roles at delivery stations nationwide. While part of the funding supports previously announced data centres, the expansion also covers enhancements to Amazon’s logistics and delivery operations—core components of its beauty and personal care distribution in the UK.

The company already operates over 100 facilities across the UK and has been scaling up fulfilment services for fast-moving consumer goods, including cosmetics and skincare. The expanded network is likely to shorten delivery times and increase capacity for beauty brands selling via Amazon’s marketplace or using its logistics services.

THE WHY? The growing demand for fast, reliable delivery of personal care products—driven by rising DTC sales and consumer expectations—places pressure on fulfilment capabilities. Amazon’s investment signals a long-term commitment to meeting this demand, reinforcing its role as a key distribution partner for the cosmetics sector.

Source: GOV.UK

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