How Fragrance Became a Burgeoning Subculture
Following the early-pandemic emergence of #PerfumeTok, fragrance has become a connector across groups and generations. But the category's most fervent enthusiasts aren't just talking about perfume: they're scent-swapping, scent dating and more.
Following the early-pandemic emergence of #PerfumeTok, fragrance has become a connector across groups and generations. But the category's most fervent enthusiasts aren't just talking about perfume: they're scent-swapping, scent dating and more.
