Why This Founder Walked Away From Large-Scale Retail Distribution—And What She’d Do Differently

When founder Suzanne Sinatra saw her brand Private Packs for the last time at CVS, she wasn’t disappointed. “I did not think that I would be this happy that we’re leaving retail, but I’m looking forward to my stress coming down,” she says in a TikTok video posted June 5. “It really took ... The post Why This Founder Walked Away From Large-Scale Retail Distribution—And What She’d Do Differently appeared first on Beauty Independent.

Jun 26, 2025 - 01:40
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Why This Founder Walked Away From Large-Scale Retail Distribution—And What She’d Do Differently

When founder Suzanne Sinatra saw her brand Private Packs for the last time at CVS, she wasn’t disappointed. “I did not think that I would be this happy that we’re leaving retail, but I’m looking forward to my stress coming down,” she says in a TikTok video posted June 5. “It really took

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The post Why This Founder Walked Away From Large-Scale Retail Distribution—And What She’d Do Differently appeared first on Beauty Independent.