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19-Year-Old College Student Launches Beauty Site To Separate Science-Backed Beauty From Marketing BS

At Utopia Beauty, it’s all about showing the proof. Launched on May 31, the new e-tailer offers about 50 products from 13 beauty brands across skincare, makeup, haircare, body and wellness that are backed by clinical studies. Products with unsubstantiated marketing claims aren’t allowed on ... The post 19-Year-Old College Student Launches Beauty Site To Separate Science-Backed Beauty From Marketing BS appeared first on Beauty Independent.

Jun 26, 2025 - 01:40
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19-Year-Old College Student Launches Beauty Site To Separate Science-Backed Beauty From Marketing BS

At Utopia Beauty, it’s all about showing the proof.

Launched on May 31, the new e-tailer offers about 50 products from 13 beauty brands across skincare, makeup, haircare, body and wellness that are backed by clinical studies. Products with unsubstantiated marketing claims aren’t allowed on

...

The post 19-Year-Old College Student Launches Beauty Site To Separate Science-Backed Beauty From Marketing BS appeared first on Beauty Independent.

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