Aesop Opens First Outlet Store at Bicester Village
Aesop has launched its first-ever outlet store at Bicester Village, Oxfordshire, marking the Australian skincare brand’s debut in the off-price retail channel. The post Aesop Opens First Outlet Store at Bicester Village appeared first on Global Cosmetics News.
THE WHAT? Aesop has launched its first-ever outlet store at Bicester Village, Oxfordshire, marking the Australian skincare brand’s debut in the off-price retail channel.
THE DETAILS The new location offers a wide selection of Aesop’s skincare, body care, haircare, and home fragrance ranges, with discounts of up to 70% off original prices. Hero products available include the Classic Shampoo & Conditioner (500ml, reduced from £40 to £22), Bitter Orange Astringent Toner (200ml, now £23), and Protective Body Balm (discounted to £10 from £33).
THE WHY? The Bicester Village outlet signals a shift in Aesop’s retail strategy, expanding access to its premium product line while tapping into the high-footfall outlet market. It also reflects broader industry trends where luxury beauty brands are cautiously exploring value-led retail formats to grow visibility and reach new consumers.
Source: The Industry.Beauty
The post Aesop Opens First Outlet Store at Bicester Village appeared first on Global Cosmetics News.
