Sa Sa to Shut All Mainland China Stores as Online Sales Take Over
Sa Sa International is closing all its remaining brick-and-mortar stores in mainland China by the end of June 2025. The post Sa Sa to Shut All Mainland China Stores as Online Sales Take Over appeared first on Global Cosmetics News.
THE WHAT? Sa Sa International is closing all its remaining brick-and-mortar stores in mainland China by the end of June 2025.
THE DETAILS The Hong Kong-based beauty retailer had closed nine physical stores by May, with the remainder scheduled to shut before July, according to stock exchange filings. The move follows a shift in consumer behaviour, with e-commerce accounting for over 80% of Sa Sa’s revenue in the Chinese mainland. The company had previously operated 14 stores in the region but began downsizing in 2021.
THE WHY? E-commerce growth has rendered Sa Sa’s offline expansion model in mainland China unsustainable. The company is consolidating operations around digital platforms as it responds to long-term shifts in consumer spending and retail structure.
Source China Daily
The post Sa Sa to Shut All Mainland China Stores as Online Sales Take Over appeared first on Global Cosmetics News.
