INEOS Sells INEOS Hygienics to SKG Capital Partners

THE WHAT? INEOS has announced the sale of its INEOS Hygienics division to SKG Capital Partners, a Middle Eastern family office, transitioning the hygiene-focused business and its team to new owner.

THE DETAILS Launched during the pandemic, INEOS Hygienics quickly evolved into a recognized name in household and personal care, offering hand sanitizers, sprays, and disinfectant products. This acquisition by SKG Capital Partners is positioned to help the brand further expand within the fast-moving consumer goods (FMCG) sector. For INEOS, the sale reflects a strategic decision to refocus on its core businesses in chemicals, energy, and automotive. The transaction includes the full transfer of INEOS Hygienics’ operations, with INEOS expressing gratitude to the team for their contributions to building the brand’s success.

THE WHY?  The divestment underscores INEOS’ sharpened focus on its primary industrial sectors while offering INEOS Hygienics the opportunity to thrive under ownership dedicated to consumer brands. For SKG Capital Partners, the deal aligns with its investment strategy of nurturing high-potential FMCG brands, particularly in the personal care and hygiene space, where consumer demand for trusted, effective products remains strong post-pandemic.

Source: INEOS

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