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Yves Rocher banks on hair care to speed up growth
The French cosmetics giant now applies its long-standing expertise in plant-based ingredients to the hair care segment. Driven by an ambitious strategy focused on product innovation and in-store experience, the brand aims to ride the wave of skinification in this category, which it considers a growth pillar for 2026. We met Céline Damour, the Global Brand Director. The hair care market is in full swing and is now transforming, driven by new skincare expectations. In France, in this... - Companies & industry / A la une
The French cosmetics giant now applies its long-standing expertise in plant-based ingredients to the hair care segment. Driven by an ambitious strategy focused on product innovation and in-store experience, the brand aims to ride the wave of skinification in this category, which it considers a growth pillar for 2026. We met Céline Damour, the Global Brand Director.
The hair care market is in full swing and is now transforming, driven by new skincare expectations. In France, in this...
-
Companies & industry
/
A la une
