Fragrance Decanting Is Growing. Is It Hurting Or Helping Brands?
#PerfumeTok is engaged in a discussion about decanting by e-commerce websites that divide perfumes into smaller sizes for consumers to try at lower prices, with critics arguing that decants may be counterfeit and supporters countering that they’ve largely been reputable and enable consumers to affordably trial expensive perfumes. Fragrance Decanting Is Growing. Is It Hurting Or Helping Brands? appeared first on Beauty Independent.
