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Kao aims to expand its make-up brand Kate across Asian markets
The Japanese beauty giant wants to expand the reach of Kate, Japan's No.1 makeup brand, across Asian markets. The group plans to harness Japan's pop culture and Asia's shared emphasis on eye makeup to position the brand as a regional leader. On June 2, the brand unveiled a limited-edition collaboration with the comic-turned anime series Jujutsu Kaisen. The collaboration consists in a collection of products featuring packaging designs inspired by striking scenes that highlight the intense... - Industry buzz / Asia / Pacific
The Japanese beauty giant wants to expand the reach of Kate, Japan's No.1 makeup brand, across Asian markets. The group plans to harness Japan's pop culture and Asia's shared emphasis on eye makeup to position the brand as a regional leader.
On June 2, the brand unveiled a limited-edition collaboration with the comic-turned anime series Jujutsu Kaisen. The collaboration consists in a collection of products featuring packaging designs inspired by striking scenes that highlight the intense...
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Industry buzz
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Asia / Pacific
