Made in Asia ultra-lightweight sunscreens are winning over consumers
The growing popularity of Asian cosmetics and skincare has extended to sunscreens. Japanese and Korean sun care—creams, lotions, and fluids—are gaining traction for their lightweight, comfortable textures. When YouTuber Hannah Price set out to compare Japanese and Australian sunscreen, she wasn't expecting her deep dive into the subject to rack up over two million views. The huge number of people poring over Price's video shows the growing interest in skincare products, including sun... - Markets & trends
The growing popularity of Asian cosmetics and skincare has extended to sunscreens. Japanese and Korean sun care—creams, lotions, and fluids—are gaining traction for their lightweight, comfortable textures.
When YouTuber Hannah Price set out to compare Japanese and Australian sunscreen, she wasn't expecting her deep dive into the subject to rack up over two million views. The huge number of people poring over Price's video shows the growing interest in skincare products, including sun...
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Markets & trends
