THG Beauty Integrates Zitcha to Launch Retail Media Network
THG Ingenuity has partnered with retail media platform Zitcha to launch a new retail media network, with THG Beauty Media as the first to adopt the system. The post THG Beauty Integrates Zitcha to Launch Retail Media Network appeared first on Global Cosmetics News.
THE WHAT? THG Ingenuity has partnered with retail media platform Zitcha to launch a new retail media network, with THG Beauty Media as the first to adopt the system.
THE DETAILS The integration gives beauty and wellness brands access to THG’s advertising inventory across platforms such as LOOKFANTASTIC, Cult Beauty, and Myprotein. The network reaches more than 10 million UK consumers and supports both onsite and offsite media placements, as well as influencer and experiential marketing.
Zitcha’s platform enables faster response times and streamlines media booking and campaign management. The offering is part of THG’s wider strategy to expand its retail media capabilities as UK spend in the category is expected to exceed £1 billion in 2025.
THE WHY? The move responds to growing brand demand for measurable, privacy-compliant media solutions and reflects the increasing value placed on retailer-owned consumer data. THG is positioning its media business to offer more targeted and scalable campaign options for brand partners.
Source: teamgingermay.com
The post THG Beauty Integrates Zitcha to Launch Retail Media Network appeared first on Global Cosmetics News.
