DevaCurl Hit with Lawsuit Over Alleged Fake Discounts
Henkel Corp., owner of DevaCurl, is facing a California class action lawsuit for allegedly using deceptive pricing tactics on its website. The post DevaCurl Hit with Lawsuit Over Alleged Fake Discounts appeared first on Global Cosmetics News.
THE WHAT? Henkel Corp., owner of DevaCurl, is facing a California class action lawsuit for allegedly using deceptive pricing tactics on its website.
THE DETAILS Plaintiff Silvia Garcia claims Henkel advertised false reference prices and markdowns on DevaCurl.com, misleading consumers into believing they were receiving real discounts. The suit accuses Henkel of violating California’s False Advertising Law and seeks damages, injunctive relief, and a jury trial.
THE WHY? The case underscores growing legal pressure on beauty brands to maintain transparency in online pricing—a critical issue for consumer trust, especially as DevaCurl continues to rebuild its reputation after past product-related lawsuits.
Source: Top Class Action
The post DevaCurl Hit with Lawsuit Over Alleged Fake Discounts appeared first on Global Cosmetics News.
