Revlon Signs Global Fragrance Licensing Deal with Ice Spice
Revlon Consumer Products LLC has signed a global licensing agreement with rapper Ice Spice to develop a signature fragrance line, marking the company’s return to celebrity-driven scents. The post Revlon Signs Global Fragrance Licensing Deal with Ice Spice appeared first on Global Cosmetics News.
THE WHAT? Revlon Consumer Products LLC has signed a global licensing agreement with rapper Ice Spice to develop a signature fragrance line, marking the company’s return to celebrity-driven scents.
THE DETAILS Under the new partnership, Ice Spice will collaborate with Revlon’s in-house team to create a bespoke fragrance line. The first launch is planned for 2026. This deal signals a renewed focus on Revlon’s fragrance portfolio, which includes brands such as Elizabeth Arden, Juicy Couture, and Christina Aguilera. Ice Spice is the latest addition to Revlon’s roster of celebrity fragrance collaborators, following a legacy that includes partnerships with figures like Elizabeth Taylor and Britney Spears (via associated brands).
THE WHY? The move aligns with Revlon’s strategy to revitalize its fragrance business following restructuring efforts. By tapping into Ice Spice’s strong cultural influence and Gen Z appeal, Revlon is aiming to reach younger consumers and reestablish relevance in the celebrity fragrance market, a category that has seen renewed momentum in recent years.
Source: buisnesswire
The post Revlon Signs Global Fragrance Licensing Deal with Ice Spice appeared first on Global Cosmetics News.
