TikTok-Favorite Hair Accessories Brand Sleepy Tie Enters Ulta Beauty After Initially Staving Off Retail
After hashtag #sleepytie crossed 200 million TikTok views, Sleepy Tie, the brand behind the viral hair-preserving satin double scrunchie that protects and prolongs blowouts, has made its retail debut at Ulta Beauty. Sleepy Tie founder Rachael Shtifter had retail as a goal from the beginning of the hair accessories brand, ... The post TikTok-Favorite Hair Accessories Brand Sleepy Tie Enters Ulta Beauty After Initially Staving Off Retail appeared first on Beauty Independent.
After hashtag #sleepytie crossed 200 million TikTok views, Sleepy Tie, the brand behind the viral hair-preserving satin double scrunchie that protects and prolongs blowouts, has made its retail debut at Ulta Beauty.
Sleepy Tie founder Rachael Shtifter had retail as a goal from the beginning of the hair accessories brand,
...
The post TikTok-Favorite Hair Accessories Brand Sleepy Tie Enters Ulta Beauty After Initially Staving Off Retail appeared first on Beauty Independent.
