The #6MonthsToSephora Playbook: How 4AM Skin Is Preparing For Retail

Sephora likes to get “in the kitchen” with brands, guiding their products, messages, prices and design grounded in its understanding of customers, but rarely does the public catch a glimpse of that process—at least until now. In a social media series with the hashtag #6MonthsToSephora, Jade Beguelin, co-founder and CEO of 4AM ... The post The #6MonthsToSephora Playbook: How 4AM Skin Is Preparing For Retail appeared first on Beauty Independent.

May 15, 2025 - 04:06
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The #6MonthsToSephora Playbook: How 4AM Skin Is Preparing For Retail

Sephora likes to get “in the kitchen” with brands, guiding their products, messages, prices and design grounded in its understanding of customers, but rarely does the public catch a glimpse of that process—at least until now.

In a social media series with the hashtag #6MonthsToSephora, Jade Beguelin, co-founder and CEO of 4AM

...

The post The #6MonthsToSephora Playbook: How 4AM Skin Is Preparing For Retail appeared first on Beauty Independent.