L’Oréal India Appoints Sanchari Biswas as Head of Media and Digital for Consumer Products Division

THE WHAT? L’Oréal India has promoted Sanchari Biswas to Head of Media and Digital for its Consumer Products Division.

THE DETAILS Biswas joined L’Oréal India in August 2023 as Media and Digital Head and has now been elevated to lead media and digital efforts for the company’s Consumer Products Division. She announced the promotion via LinkedIn. In this role, she will focus on driving top-of-funnel growth for L’Oréal’s mass-market beauty brands through data-led digital strategies.

She brings over 14 years of experience in digital marketing and media planning, with previous roles at Toothsi, Performics India, Resultrix, and Midiindia.com. Her background includes performance marketing, digital acquisition, and creative media strategy.

THE WHY? The promotion reflects L’Oréal India’s continued focus on strengthening digital capabilities within its mass beauty portfolio. As consumer behavior shifts further online, the company is investing in leadership with expertise in data, performance, and measurable growth across digital channels to support brand visibility and customer acquisition.

Source: BestMediaInfo

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