MPlus Cosmetics emphasizes natural ingredients at MakeUp in Paris 2025
At last week's MakeUp in Paris fair, the Italian contract manufacturer introduced its latest innovation: the Playful Muse collection — a line of color cosmetics designed with high-naturalness ingredients for “a clean, conscious beauty experience.” Rooted in sensoriality and spontaneity, Playful Muse features 15 vegan textures that blur the line between skincare and makeup. The collection emphasizes lightness, intuitiveness, and tactile appeal, with jelly- and jam-like textures at its core.... - Industry buzz
At last week's MakeUp in Paris fair, the Italian contract manufacturer introduced its latest innovation: the Playful Muse collection — a line of color cosmetics designed with high-naturalness ingredients for “a clean, conscious beauty experience.”
Rooted in sensoriality and spontaneity, Playful Muse features 15 vegan textures that blur the line between skincare and makeup. The collection emphasizes lightness, intuitiveness, and tactile appeal, with jelly- and jam-like textures at its core....
-
Industry buzz
