Multi-Level Marketing: a distribution model increasingly popular in the cosmetics industry
As influencer marketing and social selling are shaking up the traditional distribution channels, young brands are seeking alternative solutions, including Multi-Level Marketing (MLM). This well-tested model based on referral selling consists of a client-centred strategy combining digital technologies and customization. MLM has a simple structure. Each ‘ambassador' sells a brand's products and can recruit other sellers that they will support. These two hats, as a seller and a recruiter,... - Markets & trends
As influencer marketing and social selling are shaking up the traditional distribution channels, young brands are seeking alternative solutions, including Multi-Level Marketing (MLM). This well-tested model based on referral selling consists of a client-centred strategy combining digital technologies and customization.
MLM has a simple structure. Each ‘ambassador' sells a brand's products and can recruit other sellers that they will support. These two hats, as a seller and a recruiter,...
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Markets & trends
