Schwarzkopf celebrates the transformative power of hair color in new campaign
The hair care brand of German-based group Henkel has launched a new campaign celebrating the transformative power of hair color as a reflection of life's defining moments. Featuring Global Brand Ambassador, Actress, Producer & Entrepreneur Sofia Vergara and Global Color Ambassador & Celebrity Hairstylist Chris Appleton, the campaign will be brought to life in a 360° content rollout — including connected and linear TV placements, paid and owned social, influencer marketing, and... - Industry buzz / North America
The hair care brand of German-based group Henkel has launched a new campaign celebrating the transformative power of hair color as a reflection of life's defining moments.
Featuring Global Brand Ambassador, Actress, Producer & Entrepreneur Sofia Vergara and Global Color Ambassador & Celebrity Hairstylist Chris Appleton, the campaign will be brought to life in a 360° content rollout — including connected and linear TV placements, paid and owned social, influencer marketing, and...
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Industry buzz
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North America
