Beauty – WWD

Grasse’s Scent of Success Blends Past, Present and Future

The southern French town, known as the birthplace of modern perfumery, is rising again.

Jun 27, 2025 - 05:40
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Grasse’s Scent of Success Blends Past, Present and Future
The southern French town, known as the birthplace of modern perfumery, is rising again.
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