Skala and Lola From Rio merge to form new cosmetics powerhouse in Brazil

Brazilian hair care brands Skala and Lola From Rio, both known for their focus on curly hair products, are merging to form one of the largest groups in this market. The transaction is being driven by investment firm Advent International, which acquired a 50% interest in Skala in 2024. Known for its affordable products, Skala holds over 18% of Brazil's hair care cream market, making it the segment's volume leader. The brand is available in 76% of retail outlets across the nation and has... - Industry buzz

Jun 26, 2025 - 12:25

Brazilian hair care brands Skala and Lola From Rio, both known for their focus on curly hair products, are merging to form one of the largest groups in this market. The transaction is being driven by investment firm Advent International, which acquired a 50% interest in Skala in 2024.
Known for its affordable products, Skala holds over 18% of Brazil's hair care cream market, making it the segment's volume leader. The brand is available in 76% of retail outlets across the nation and has... - Industry buzz