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Fragrance and mass drive growth in the US beauty market in Q1, Circana reports
For the first time in several years, mass beauty US sales growth outpaced those in the prestige in the first quarter of 2025, found Circana. Fragrance maintains its position as the top-performing category driving sales growth in both prestige and mass. U.S. prestige beauty industry sales revenue remained flat in the first quarter (Q1) of 2025, compared to the same period in 2024, according to Circana. In comparison, mass market beauty sales experienced a year over year dollar increase of... - Markets & trends / North America
For the first time in several years, mass beauty US sales growth outpaced those in the prestige in the first quarter of 2025, found Circana. Fragrance maintains its position as the top-performing category driving sales growth in both prestige and mass.
U.S. prestige beauty industry sales revenue remained flat in the first quarter (Q1) of 2025, compared to the same period in 2024, according to Circana. In comparison, mass market beauty sales experienced a year over year dollar increase of...
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Markets & trends
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North America
