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Nykaa Appoints Santosh Desai as Independent Director to Strengthen Brand Strategy
Nykaa has named Santosh Desai, a renowned Indian brand strategist, as Independent Director on its board, effective July 15, 2024, for a three-year term. The post Nykaa Appoints Santosh Desai as Independent Director to Strengthen Brand Strategy appeared first on Global Cosmetics News.
THE WHAT? Nykaa has named Santosh Desai, a renowned Indian brand strategist, as Independent Director on its board, effective July 15, 2024, for a three-year term.
THE DETAILS Desai, former CEO of Future Brands and ex-President of McCann India, brings over two decades of experience in advertising and consumer brand-building. He currently serves on the boards of several companies and institutions, and is known for his deep insights into Indian consumer culture. Nykaa’s Executive Chairperson Falguni Nayar said Desai’s appointment will bolster the company’s brand equity and innovation efforts as it expands its beauty and lifestyle portfolio. Notably, Nykaa’s 10-member board includes close to 40% women, underscoring its progressive governance stance.
THE WHY? As Nykaa continues to shape India’s beauty and personal care market, Desai’s expertise in cultural strategy and branding is set to guide the company’s long-term vision, helping to elevate its consumer connection and drive future growth.
Source: Nykka
The post Nykaa Appoints Santosh Desai as Independent Director to Strengthen Brand Strategy appeared first on Global Cosmetics News.
