Goodai Global to Acquire Skinfood in US$108 Million K-Beauty Power Play
Goodai Global Inc. has been named the preferred bidder to acquire South Korea’s heritage beauty brand Skinfood for 150 billion won (US$108 million), as it accelerates its acquisition-led expansion The post Goodai Global to Acquire Skinfood in US$108 Million K-Beauty Power Play appeared first on Global Cosmetics News.
THE WHAT? Goodai Global Inc. has been named the preferred bidder to acquire South Korea’s heritage beauty brand Skinfood for 150 billion won (US$108 million), as it accelerates its acquisition-led expansion.
THE DETAILS The deal, backed by private equity firm The Hahm Partners, would add Skinfood—known for its natural skincare and makeup—to Goodai’s growing portfolio, which includes Beauty of Joseon, TIRTIR, and Laka. The company has spent over 1 trillion won acquiring four cosmetics firms in the past year and is in talks to buy Round Lab’s owner, Seorin Company, for 600 billion won. In 2024, Goodai more than doubled its sales and profit, and is now seeking 800 billion won in pre-IPO funding.
THE WHY? By snapping up established K-beauty brands, Goodai is building a L’Oréal-style empire to meet surging global demand for Korean beauty products driven by Hallyu.
Source: KED
The post Goodai Global to Acquire Skinfood in US$108 Million K-Beauty Power Play appeared first on Global Cosmetics News.
