Nailing Platform Strategies Is Paramount Now That The “Beauty Floor Is Digital”

With TikTok Shop and Amazon gaining market share in beauty, Cristina Nuñez, co-founder and general partner of True Beauty Ventures, wrote in a recent Substack post, “Today’s beauty floor is digital.” According to an analysis by TD Cowen, TikTok is projected to reach 4% of beauty market share in 2030, up from ... The post Nailing Platform Strategies Is Paramount Now That The “Beauty Floor Is Digital” appeared first on Beauty Independent.

Jun 4, 2025 - 05:30
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Nailing Platform Strategies Is Paramount Now That The “Beauty Floor Is Digital”

With TikTok Shop and Amazon gaining market share in beauty, Cristina Nuñez, co-founder and general partner of True Beauty Ventures, wrote in a recent Substack post, “Today’s beauty floor is digital.”

According to an analysis by TD Cowen, TikTok is projected to reach 4% of beauty market share in 2030, up from

...

The post Nailing Platform Strategies Is Paramount Now That The “Beauty Floor Is Digital” appeared first on Beauty Independent.