Nailing Platform Strategies Is Paramount Now That The “Beauty Floor Is Digital”
With TikTok Shop and Amazon gaining market share in beauty, Cristina Nuñez, co-founder and general partner of True Beauty Ventures, wrote in a recent Substack post, “Today’s beauty floor is digital.” According to an analysis by TD Cowen, TikTok is projected to reach 4% of beauty market share in 2030, up from ... The post Nailing Platform Strategies Is Paramount Now That The “Beauty Floor Is Digital” appeared first on Beauty Independent.

With TikTok Shop and Amazon gaining market share in beauty, Cristina Nuñez, co-founder and general partner of True Beauty Ventures, wrote in a recent Substack post, “Today’s beauty floor is digital.”
According to an analysis by TD Cowen, TikTok is projected to reach 4% of beauty market share in 2030, up from
...
The post Nailing Platform Strategies Is Paramount Now That The “Beauty Floor Is Digital” appeared first on Beauty Independent.