Huda Beauty Returns to Full Founder Ownership After Ending TSG Partnership
Huda Beauty has regained full independence as founder Huda Kattan buys back equity from TSG Consumer Partners, ending their eight-year investment partnership. The post Huda Beauty Returns to Full Founder Ownership After Ending TSG Partnership appeared first on Global Cosmetics News.
THE WHAT? Huda Beauty has regained full independence as founder Huda Kattan buys back equity from TSG Consumer Partners, ending their eight-year investment partnership.
THE DETAILS TSG Consumer acquired a minority stake in Huda Beauty in 2017, but as of June 2025, the Dubai-based brand is once again fully founder-owned. Huda Kattan, who continues as Co-CEO alongside her husband Christopher Goncalo, now leads the brand with 100% control. The move positions Huda Beauty among the few major beauty brands owned entirely by its founder. The brand, known for its bold product innovation and community-first ethos, plans to build on its momentum with new launches and deeper engagement strategies. Sister Alya Kattan continues to lead social strategy.
THE WHY? Reclaiming full ownership allows Huda Beauty to double down on its original mission: beauty as empowerment and self-expression. With no external investors, the brand can now pursue long-term creative and strategic goals without compromise—marking a pivotal moment in the founder-led beauty movement.
Source: PR Newswire
The post Huda Beauty Returns to Full Founder Ownership After Ending TSG Partnership appeared first on Global Cosmetics News.
