Kiehl’s Flexes Back into Luxury Wellness with Life Time NYC Partnership

THE WHAT?  Kiehl’s has inked a strategic partnership with luxury health club chain Life Time, marking its official comeback in the premium wellness space. As Life Time’s exclusive skincare amenity partner, Kiehl’s will roll out its bestselling formulations across nine New York City clubs this summer, embedding products like the Amino Acid Shampoo and Creme de Corps directly into dressing rooms and showers.

THE DETAILS This collaboration integrates Kiehl’s into the heart of Life Time’s elite wellness ecosystem, aligning the brand with a consumer base deeply invested in fitness, nutrition, and mental health. Alongside on-site product placement, the deal is supported by robust marketing touchpoints, including in-club digital screens, feature spreads in Experience Life Magazine, and targeted newsletter spotlights. While initially focused on New York City, both brands hint at scaling the partnership to additional U.S. locations over time, signaling long-term ambitions.

THE WHY?  For Kiehl’s, this move is about more than amenities—it’s a strategic re-entry into the lifestyle space where beauty, wellness, and performance intersect. With wellness-minded consumers increasingly seeking brands that integrate seamlessly into daily rituals, Kiehl’s aims to reinforce its relevance beyond the skincare aisle and into the gym bag.

Source: PR Newswire

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