The Perfume Shop Freezes Prices on 174 Fragrances Until 2026
The Perfume Shop has implemented a price freeze on 174 branded fragrances, effective until 2026. The post The Perfume Shop Freezes Prices on 174 Fragrances Until 2026 appeared first on Global Cosmetics News.
THE WHAT? The Perfume Shop has implemented a price freeze on 174 branded fragrances, effective until 2026.
THE DETAILS Now in its third year, the Perfume Promise initiative includes 28 newly added SKUs. Fragrance prices in the selection start at £10 (US$13.33), with more than 60% of the products priced at £30 (US$39.98) or less. VIP Rewards Club members—totalling over 6 million—receive an additional 10% discount along with access to loyalty benefits.
THE WHY? The price freeze reflects ongoing adjustments in the personal care retail space, where affordability remains a priority. The move aims to maintain customer retention and volume amid continued cost-of-living concerns.
Source Personal Care Insights
The post The Perfume Shop Freezes Prices on 174 Fragrances Until 2026 appeared first on Global Cosmetics News.
