Dior and Axilone launch recycled magnets for luxury beauty packaging
Parfums Christian Dior has partnered with Axilone, a leading packaging manufacturer in the prestige and luxury cosmetics sector, to introduce magnets made from 100% post-consumer recycled (PCR) rare earths into its fragrance packaging. Magnets are often added into luxury beauty packaging for their tactile “click-effect” and high-end distinctive sound signatures. However, traditional magnets, especially those made from neodymium, rely on rare earth elements that carry a heavy environmental... - Packaging & design / A la une
Parfums Christian Dior has partnered with Axilone, a leading packaging manufacturer in the prestige and luxury cosmetics sector, to introduce magnets made from 100% post-consumer recycled (PCR) rare earths into its fragrance packaging.
Magnets are often added into luxury beauty packaging for their tactile “click-effect” and high-end distinctive sound signatures. However, traditional magnets, especially those made from neodymium, rely on rare earth elements that carry a heavy environmental...
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Packaging & design
/
A la une
