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Korean FDA Cracks Down on False Cosmetic Ads with Tougher Guidelines
South Korea’s Ministry of Food and Drug Safety has strengthened cosmetic advertising rules to curb false and exaggerated claims, targeting misleading phrases like “doctor recommended” and “improves skin inflammation.” The post Korean FDA Cracks Down on False Cosmetic Ads with Tougher Guidelines appeared first on Global Cosmetics News.
THE WHAT? South Korea’s Ministry of Food and Drug Safety has strengthened cosmetic advertising rules to curb false and exaggerated claims, targeting misleading phrases like “doctor recommended” and “improves skin inflammation.”
THE DETAILS A recent inspection flagged 237 online ad violations, with nearly half mimicking pharmaceutical claims and others deceiving consumers about product functions. Under the revised guidelines, brands are banned from using medical endorsements, human-derived terminology, and anti-aging exaggerations such as “reduces skin age by 10 years.” Influencer marketing and social media have fueled the rise of such ads, prompting the ministry’s stricter approach, including blocking access to violative content and conducting on-site inspections.
THE WHY? As Korea’s beauty market booms online, regulators aim to protect consumers and maintain industry credibility by tightening controls — though small brands warn the heavier compliance burden may widen the gap with big players.
Source: ChosunBiz
The post Korean FDA Cracks Down on False Cosmetic Ads with Tougher Guidelines appeared first on Global Cosmetics News.
