L’Oréal Appoints Rehan Saeed as CEO and Executive General Manager of L’Oréal Pakistan
L’Oréal Groupe has named Rehan Saeed as the new Chief Executive Officer and Executive General Manager of L’Oréal Pakistan, effective May 2025. The post L’Oréal Appoints Rehan Saeed as CEO and Executive General Manager of L’Oréal Pakistan appeared first on Global Cosmetics News.
THE WHAT? L’Oréal Groupe has named Rehan Saeed as the new Chief Executive Officer and Executive General Manager of L’Oréal Pakistan, effective May 2025.
THE DETAILS Rehan Saeed succeeds Qawi Naseer in leading L’Oréal’s operations across Pakistan. Saeed re-joins the company following an international stint with L’Oréal Indonesia, where he served as Commercial Director for the Consumer Products Division (CPD). Known for his expertise in marketing, commercial strategy, and business transformation, Saeed previously held the role of Commercial Director at L’Oréal Pakistan in 2018, where he doubled the CPD business and market share through a go-to-market overhaul. His return comes at a time when L’Oréal Pakistan is focused on accelerating digital transformation, strengthening talent development, and advancing its purpose-driven beauty mission.
THE WHY? L’Oréal’s appointment of Rehan Saeed signals a renewed strategic focus on localized leadership with global experience. His track record in scaling business performance, leading commercial transformation initiatives, and building strong, collaborative teams is well-aligned with L’Oréal’s ambitions for sustainable growth in Pakistan. Saeed’s return is poised to enhance the brand’s relevance in the dynamic South Asian beauty landscape and drive innovation in a high-potential market.
Source: The Nation
The post L’Oréal Appoints Rehan Saeed as CEO and Executive General Manager of L’Oréal Pakistan appeared first on Global Cosmetics News.
