Revlon and Palm Angels Unite for Global Fragrance Collaboration
Revlon has entered into a long-term global fragrance licensing agreement with luxury streetwear brand Palm Angels, marking the fashion label's inaugural venture into the fragrance market. The post Revlon and Palm Angels Unite for Global Fragrance Collaboration appeared first on Global Cosmetics News.
THE WHAT? Revlon has entered into a long-term global fragrance licensing agreement with luxury streetwear brand Palm Angels, marking the fashion label’s inaugural venture into the fragrance market.
THE DETAILS Announced on May 20, 2025, the partnership entails the development of fragrance lines for both men and women, as well as scented ancillary products. The debut collection is slated for a 2027 launch. Palm Angels, founded by Francesco Ragazzi in 2015, is renowned for its fusion of American skate culture and Italian craftsmanship. Bluestar Alliance acquired the brand in February 2025, a firm known for managing a portfolio of premium fashion and lifestyle brands. This collaboration aims to expand Palm Angels’ product offerings and global reach, leveraging Revlon’s expertise in the fragrance industry.
THE WHY? For Revlon, this alliance represents a strategic move to revitalize and expand its fragrance division. Following its emergence from bankruptcy in 2023, Revlon has been actively pursuing partnerships to rejuvenate its brand image and appeal to a younger, fashion-conscious demographic. Collaborations with contemporary brands like Palm Angels align with Revlon’s objective to innovate and diversify its product portfolio, tapping into new markets and distribution channel.
Source: businesswire
The post Revlon and Palm Angels Unite for Global Fragrance Collaboration appeared first on Global Cosmetics News.
