Beauty – WWD

Winning in Gen Alpha’s ‘VirtuReal’ World and Making Beauty More Science-driven: Key FIT Capstone Takeaways

On Thursday, graduates of the Cosmetics and Fragrance Marketing and Management program delivered research and strategies for success as beauty becomes more AI-powered, science-driven and Gen Alpha-loved.

Jun 26, 2025 - 21:40
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Winning in Gen Alpha’s ‘VirtuReal’ World and Making Beauty More Science-driven: Key FIT Capstone Takeaways
On Thursday, graduates of the Cosmetics and Fragrance Marketing and Management program delivered research and strategies for success as beauty becomes more AI-powered, science-driven and Gen Alpha-loved.
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