Unilever to Acquire Dr. Squatch, Expanding Footprint in Men’s Personal Care
Unilever has signed an agreement to acquire men’s personal care brand Dr. Squatch from private equity firm Summit Partners, marking a strategic move into premium, natural grooming products. The post Unilever to Acquire Dr. Squatch, Expanding Footprint in Men’s Personal Care appeared first on Global Cosmetics News.
THE WHAT? Unilever has signed an agreement to acquire men’s personal care brand Dr. Squatch from private equity firm Summit Partners, marking a strategic move into premium, natural grooming products.
THE DETAILS Dr. Squatch, known for its natural ingredient formulations and distinctive scents, offers soaps, body washes, deodorants, and grooming products primarily targeted at men. The brand has grown through a strong direct-to-consumer presence, social media virality, and influencer marketing.
With a primary market in North America and some distribution in Europe, Dr. Squatch operates through retail, e-commerce, and direct sales channels. Unilever has not disclosed financial terms of the transaction, which is expected to close later this year, pending regulatory approval.
THE WHY? The acquisition strengthens Unilever’s position in the men’s personal care segment, particularly in high-growth, digitally native brands with premium positioning. As demand for natural, purpose-driven products increases, Dr. Squatch brings both product innovation and a digitally engaged consumer base to Unilever’s portfolio.
Source: Unilever
The post Unilever to Acquire Dr. Squatch, Expanding Footprint in Men’s Personal Care appeared first on Global Cosmetics News.
