Hemi V-8 engines and mechanical bull rides: Inside Stellantis' plan to revive its Ram Trucks brand after yearslong sales declines

Ram CEO Tim Kuniskis' turnaround plan for Stellantis' truck brand includes the return of Hemi V-8 engines, mechanical bulls and many other untraditional plans.

Jun 27, 2025 - 13:40
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Hemi V-8 engines and mechanical bull rides: Inside Stellantis' plan to revive its Ram Trucks brand after yearslong sales declines
Ram CEO Tim Kuniskis' turnaround plan for Stellantis' truck brand includes the return of Hemi V-8 engines, mechanical bulls and many other untraditional plans.