Is Rhode Worth $1 Billion?
Forget celebrity beauty fatigue, E.l.f. Beauty’s $1 billion acquisition of Hailey Bieber’s gen Z-favorite skincare and color brand Rhode is a big bet on fame, particularly of the social media variety, continuing to propel beauty sales. E.l.f., parent company of E.l.f. Cosmetics, Naturium, W3ll People and Keys Soulcare, has ... The post Is Rhode Worth $1 Billion? appeared first on Beauty Independent.
Forget celebrity beauty fatigue, E.l.f. Beauty’s $1 billion acquisition of Hailey Bieber’s gen Z-favorite skincare and color brand Rhode is a big bet on fame, particularly of the social media variety, continuing to propel beauty sales.
E.l.f., parent company of E.l.f. Cosmetics, Naturium, W3ll People and Keys Soulcare, has
...
The post Is Rhode Worth $1 Billion? appeared first on Beauty Independent.
