Macy’s Q1 2025: Bluemercury Shines as Beauty Sales Drive Growth Amid Broader Retail Pressures

THE WHAT? Macy’s, Inc. reported first-quarter 2025 results with net sales of US$4.6 billion, surpassing guidance, while beauty-focused Bluemercury delivered its 17th consecutive quarter of comparable sales growth, reinforcing its role as a bright spot in the retailer’s portfolio.

THE DETAILS Despite a 5.1% decline in total net sales year-over-year, Macy’s overall performance exceeded expectations, helped by the resilience of its Bloomingdale’s and Bluemercury nameplates. Bluemercury posted a 1.5% increase in comparable sales and a 0.8% rise in net sales, showcasing consistent demand in the prestige beauty segment. Macy’s also reaffirmed its full-year sales guidance, even as challenges like store closures and shifting consumer spending weighed on the core Macy’s banner.

THE WHY?  Bluemercury’s continued growth underscores Macy’s strategic focus on beauty and personal care as key drivers of differentiation and profitability. With customers prioritizing prestige beauty purchases even in a cautious spending environment, Macy’s is doubling down on investments in its beauty formats, recognizing the category’s power to attract high-value shoppers and sustain margins across the business.

Source: businesswire

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